There is a search algorithm that determines what content is displayed to the users on your website. This algorithm can be something as simple as a decision tree or a more complicated machine learning system.

However, these search algorithms can sometimes be changed without warning, which can have severe consequences for your website. Algorithm changes can cause unexpected results in how the website is displayed to the user.

How a single change in an algorithm can affect your website:

What is a search algorithm change?

An algorithm change is when a search engine updates how it ranks websites. This can be done in response to changes in how people use the internet or in response to new technologies.

Algorithm changes can also be used to penalize websites trying to cheat the system.

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How will this impact my website?

Any change in a search algorithm, even a small one, can have a significant impact on how your website is ranked. If you’re not sure how an algorithm change could impact your website however, it’s best to consult with an experienced SEO professional. Remember, our Bend Cloud SEO experts will know just how to help you.

We can help you understand how the change could effect your site and what you can do to ensure that you maintain your current ranking.

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What can I do to mitigate the effects of a search algorithm change?

There is no silver bullet for mitigating the effects of a search algorithm change; however, there are several things a person can do to help their website stay afloat. The best action for you to take is to consult with an SEO professional. Services like those offered at Bend Cloud will keep your website ranking highly even in the face of algorithm changes.

First, make sure your website is mobile-friendly and up to date with the latest technologies.

Secondly, continue to produce high-quality content that is relevant to your audience.

Finally, use social media and other online channels to promote your content and build links to your website.

Following these tips can help ensure that your website remains visible to potential customers after a search algorithm change.

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Conclusion

While small search algorithm changes may seem insignificant, they can significantly impact your website. Make sure you know any changes and how they may affect you. Otherwise, your website may be penalized or removed from search engine results altogether.

Trust the process, be patient, and make necessary changes to ensure your website remains visible and successful.
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