Warning Signs You Need a Professional Copywriter ASAP
Is it time to hire a professional copywriter? If you’re like other numerous business owners out there, you know you need a great copy to market your product or service effectively to prospective customers. You also know that you’re capable of describing what your business is about very well.
However, whenever you sit in front of your laptop or desktop to do the writing yourself, you realize that it’s not easy as you thought.
If this is what you’ve been going through, it’s time to admit that you need professional help. Below are 9 warning signs that it’s time to hire a professional Bend Cloud copywriter for your business.
You Have No Time to Create Content
Content creation is one of the most effective digital marketing methods for generating leads and sales. Content helps to connect with your prospects, answer their questions, build trust and guide them through the sales funnel.
You must, therefore, have a solid plan to produce and publish relevant content. This needs to be done consistently if you want to see a positive return on your content marketing efforts.
If you don’t have the time to create content consistently, it’s best to hire a professional copywriter. They will take the writing load off your shoulder so that you can concentrate on your core business activities.
You Have Trouble Putting Your Unique Value Proposition (UVP) Into Words
Your unique value proposition (UVP) is your business’s unique differentiator in the marketplace. This is the one thing that makes your business, product, or service so awesome and unique. Potential customers are willing to buy from you and not your competitors because of your UVP.
If you can’t express your UVP clearly in your copy, potential customers will choose your competitors over you.
Luckily, there are numerous professional copywriters out there who can help you find the right words to describe your UVP. You just need to find and hire the right one for your business.
You Have Trouble Finding Your Unique Brand Voice
Brand voice refers to the unique personality a brand takes in all its communications (social media, email, website, advertisements) with its audience. For instance, your brand voice can be professional, humorous, serious and powerful, positive and uplifting, etc.
Having a distinctive and consistent brand voice not only helps your audience to identify your brand across all communication platforms; it also enables you to connect with them deeply and establish a genuine and lasting relationship with them.
Therefore, if you’re having trouble finding your unique brand voice, you should seek the help of a professional copywriter.
A professional copywriter will take the time to understand what your brand is about and use the right tone of voice to communicate with your audience consistently across all platforms.
You Take Too Long to Create Content
This is another sign that you badly need a professional copywriter. When you take hours upon hours to create content for your business, your other important business tasks will suffer.
In such a case, it makes perfect sense to hire a professional to take care of the content creation while you concentrate on handling those important tasks.
You’re Not Generating Qualified Leads
Lead generation is crucial for the long-term success of your business. However, attracting the right people for your business and products isn’t always easy.
You can invest a lot of time and effort researching and implementing different lead generation methods only to end up with low-quality leads.
If this is your situation right now, your problem could be in content creation. Maybe you’re not providing your readers with the right type of content that can convert them into qualified leads.
Working with a professional copywriter can make a huge difference in your online business. This is especially beneficial if you’re finding it difficult to generate qualified leads. They will help you come up with the right content that attracts only qualified leads to your business.
You Lack Basic Copywriting Skills
Writing compelling copy so your target audience takes the intended action requires some basic copywriting skills that you must have.
For instance, your copy needs to be useful but not salesy, which means that you have to understand the problems your readers are going through and provide specific and practical solutions to solve them.
Your copy must also speak directly to the intended audience and provide clear calls-to-action (CTAs).
It must also be easy for your audience to scan through and digest, be free from spelling and grammatical errors, and fulfill Google algorithms’ demands.
These are just some of the basic rules that you need to adhere to when writing for your website audience. There are many others that you need to know as well.
If you have no idea what we’re talking about here, it’s best to hire a professional copywriter.
Your Website Bounce Rate is Unusually High
Bounce rate refers to the percentage of visitors who leave your website after visiting just a single page. If more people are exiting or bouncing your website as soon as they land, you’ll have a high bounce rate.
Some of the copywriting mistakes that can cause you to have a high bounce rate include:
a) Writing low-quality copy that’s full of spelling and grammatical mistakes.
b) Writing long blocks of text that readers can’t scan and digest easily.
c) Writing a copy that doesn’t answer your web visitors’ queries.
If your bounce rate is unusually high, you should consider working with a professional copywriter to help you create a high-quality copy that’s optimized for readers and search engines.
Your Content is Plagiarized
Plagiarism is the act of taking someone’s original words, thoughts, or ideas and presenting them as your own.
When you’re copywriting by yourself, you can be tempted to steal content from your competitors’ websites and social media pages and publish it as your own.
This can happen when you don’t have the time to research and write a unique copy. Or, when you see your competitors posting great content for their readers, yet you’re out of ideas.
Whatever the case, plagiarizing is an illegal act that will only end up hurting your search engine optimization (SEO) efforts and damaging your brand reputation. So, don’t even think about it.
Hiring a professional copywriter to create content for your business is much better than publishing plagiarized content on your site.
You Hate Writing
Lastly, when you know that you hate writing but do it anyway, that resentment and lack of interest will show. Your readers will notice and walk away for good.
The only way you can attract and retain the attention of your readers in the long term is by giving them fresh, relevant, valuable, and interesting content all year round, and that can only happen when you’re passionate about what you’re doing.
If this isn’t the case, then you’re much better off hiring a professional copywriter and concentrating on what you know how to do best.
If you can identify with one or more of these warning signs, you need to hire a professional copywriter ASAP. The long-term gains your business will receive from the copywriter will be far more than the finances you invest.
Contact Bend Cloud today so we can help you!