SEO Page Optimization
Search Engine Optimization Tools
In Search Engine Optimization (SEO) we use a technique called “page optimization” and is used primarily to optimize a page for a certain keyword. Usually this involves altering the page to have the keyword in the title & H1 tag, improve keyword density of the keyword in the page. Maybe add it as an alt text to one of the images. Having it in the keywords meta tag and description tag, etc. So, a typical scenario could be when someone who optimized a particular page and sees that he has a page ranking pretty well for a certain keyword. Next logical step is to make sure the page is well optimized for that keyword.
At Bend Cloud we use SheerSEO which enables you to find how you rank for a specific location based on US zip code (5 digits number). You can either set that from the search terms screen, effecting only specific keywords you need, or can set the default localization for the website and have all added keywords affected by that default.