7 tips to improve your email marketing
Email marketing is still one of the best ways for a business to interact with its customers and people who may be interested.The Return On Investment (ROI) for email marketing campaigns is clear to see and backed by much success. Creating a great email campaign is definitely possible, it takes some research, knowing your customers, and a little trial and error. Here are a few important factors that play a large role in the success of a email marketing campaign.
1. The Subject –
The subject line is the first thing any user will read when they get your email, and it immediately effects the impression they will have. The goal of your subject is to entice the reader into opening your email and go through your content. You want a subject that is intriguing and makes the reader excited or curious to read your email’s content. It is good to think creatively for your subject, but make sure that it can easily be understood what your email is about.
2. The Content –
Writing great content is essential to successful emails, but users do not want things that are to wordy or long. Including images is an essential part to creating successful email marketing campaigns. If you have a wealth of great content to offer don’t use it all in your email. Use CTA buttons to send people to the pages on your website with the relevant content. It is good to have the user interact with the email, so making the CTA buttons stand out so that they will easily be noticed is crucial. It is also important to make sure that images in your email have been properly optimized so that they will load correctly and quickly. Always include relevant alt tags for your images so that if there is an error with the email service provider, the reader will still gain something from the image.
3. Personalization –
Personalizing emails is no longer just addressing the user by there first and last name, emails should be relevant and provide value to the targeted user. As your user shows more and more interest in a particular subject, you need to target them with content that is relevant to their interest. Depending on what page the user signs up for a newsletter could be an indicator of what type of content is relevant.
4. Optimizing For All Devices –
The majority of emails are no longer being accessed through Desktop but through all different kinds of mobile devices, meaning not everyone views an email the same. That is why it is so important to make sure your email has a responsive design that looks well on many different screens of different sizes.
5. The Timing and Frequency –
After having created your email knowing when and how often to send out emails becomes the main concern of making your email marketing campaign successful. When deciding when to launch your email it is crucial to do it at a time that is good for the large majority of your demographic, not basing it around your time zone. You should segment your contact lists so that it is specific to the timezone of the user, so that your emails will come through at a good time. The frequency that you send your emails also plays a large part in the success of your campaign and how your users think of your brand. If you blast your users with email constantly the less effective your campaign will be. It is important to have a healthy balance of staying relevant to your user while not spamming their inbox. The frequency depends on your content and can be range from 2 emails a week to one a month, or whatever else.
6. A/B Testing –
Once you have everything close ready and set to go, you can start doing some small scale A/B testing. Changing the subject, from name, content, and send time can all have a big impact in the success of your emails. With A/b testing you can see clearly what your users like better and what is more effective.
7. Check Spam Laws and Practices –
Once you have created your email and tested for what is most effective, it is important to check the spam laws and best practices. Following spam laws and guidelines is crucial to avoid a bad sender reputation and your emails ending up in the spam folder.