It's no secret that marketing is constantly evolving. What worked a few years ago may not work today, and what works today may not work tomorrow. If you want to stay ahead of the curve, you need to be aware of the latest marketing techniques and avoid using outdated methods. In this blog post, we will discuss marketing mistakes that you should avoid at all costs, as well as some modern marketing updates! Why Does Marketing Change? The answer is simple: because consumer behavior changes. As our world changes, the way we consume information and make purchasing decisions changes with...

Cyber Security is an all encompassing term for security for anything that has electronics in it whether connected to the Internet or not. Besides desktop computers it means, mobile phones, tablets, laptops, network devices, etc. Some common Cyber Security best practices are listed below to help keep your business protected from cyber disaster: Control physical access to your computers and other IT equipment I know it sounds like common sense but periodically test your in house cyber security systems. If employees work from home you will want to ensure that all equipment used in the normal course of business is...

Cloud computing has become an essential service for large and small businesses seeking to succeed in this competitive economic climate. While the benefits of migrating to the cloud are significant, as with all major investments, it is important to research all of the risks. Cloud computing has its advantages and disadvantages for all businesses. Why is cloud computing so influential? Before cloud computing existed, organizations had to store all their data and software onsite. This was done in server rooms which their IT teams solely managed. The bigger the business, the more extra IT infrastructure was required. A thriving business...

Digital marketing is becoming an increasingly critical part of running a successful business venture with each passing year. But just how much should you set aside for digital marketing? What kind of strategies should you put in place, and how much should you invest in each? Here we'll go over some tried and tested methods for developing a solid digital marketing budget. Setting Your Overall Budget Overall, the average company spends around 10% of its revenue on marketing, and the SBA recommends spending about 7-8%. Of course, some companies allocate more or less than these figures on their digital marketing...

Today, it is impossible to imagine a business running without computers. Even the smallest types of businesses need them. They not only make work easier, but they also improve productivity and output. But, if all the IT work is being done in-house, things can slow down in business. Outsourcing most of the work to a managed IT service company is the way to go. Here are some of the ways doing this allows your business to have a competitive edge. Enhanced Productivity In theory, it sounds good to have employees that can do many things. But, specialty is always better...

Breaches occur because of web application vulnerabilities. Those vulnerabilities exist because web applications must be accessible to users on multiple networks. The high level of accessibility creates a larger attack surface, and cyber-criminals are quick to take advantage. Here is a look at some of the most common web application vulnerabilities. SQL Injection An SQL injection is a security web application vulnerability where the attacker utilizes an application code to access or corrupt the content of a database. Successful SQL injections enable attackers to read or alter data stored in a database. Cross-Site Scripting (XSS) XSS focuses on the users...